Our era has undergone major structural transformations. Among the best known, we find: the digital revolution, globalization, the entry into the era of ecological crises ... We quote less often, as if it were less obvious or less important, the will of many people to give a sense of their professional activity. Work, earn a living, sure. Not at any cost. By developing an activity that makes sense. That does not harm the environment or the common good of society. Which provides real added value. Produce but also keep your personality at work. Be useful and be yourself. Our contemporaries want to reinvent the way they work, consume and live. Not just members of the upper classes of large metropolises, the highly publicized sores. The revolution is also underway far from Paris. In bakers and peasants, in the deep rural. Here we are at the crossroads of several aspirations. Eating and finding healthy accommodation, without waste, respecting the planet, integrating the unemployed and people who are socially disadvantaged, driving back the dropout rate, moving soberly ... experimenting today, doing it yourself, not waiting for everything State, find an economic model for all these activities, a sustainable, sustainable, resilient model in the face of the vagaries of life. We are exploring new development models. Salvation is not expected elsewhere: be the change you want to see in the world (Gandhi).